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E-Commerce Case Study
Case Study from the Olist Kaggle Challenge
Olist is a Brazilian e-commerce B2B platform.
The problem: How can we increase profit margin, knowing that bad reviews cause reputation damage?
The dataset: 120 MB of data containing 100,000 real orders
The task: Analyze what causes negative reviews and suggest appropriate action, assuming that negative reviews have a measurable "cost" of 40-100 BRL (7-18 USD) per review.
Employed methods:
- Statistical modeling using Logistic Regression
- Hypothesis testing
- Data analysis using Python Pandas, SciPy, and Statsmodels
- Data visualization using Python Matplotlib, Seaborn, and Plotly
Results:
The results of the analysis were summarized in the following presentation:
Results summary